Jive was born from a simple idea: cannabis should feel good in every way. From the quality to the price to the energy it brings, we wanted to create something that felt easy, approachable, and rooted in joy.

Our name is a nod to the early days of cannabis culture. Back when jazz clubs were buzzing and lyrics were filled with hidden meanings, cannabis lived underground. It moved quietly through music, art, and shared moments. It wasn’t loud, but it was powerful. It brought people together, helped them express themselves, and gave them a break from the noise of the world. That spirit still moves us today.

We started as a CBD brand focused on wellness and accessibility. As our community grew, so did our purpose. Jive is now a full-spectrum cannabis brand that makes high-quality flower, carts, and pre-rolls at prices that make sense. Our products are made to fit real life, whether you’re kicking back after work, getting creative, or hanging with friends.